K-01-04-03. HOW WE WON 50% OF THE CHIPS MARKET THANKS TO THE MOVIES

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Shortlist
CASE FILM
Entrant
TWIGA Ukraine
Advertiser
Pepsico Ukraine
Product
Potato chips
Author of idea
Sergyi Kuzmenko, Strategic Director, TWIGA Ukraine
Head of creative
Sergyi Kuzmenko, Strategic Director, TWIGA Ukraine
Creative team
Sergyi Kuzmenko, Strategic Director, TWIGA Ukraine
Svitlana Gukova, Managing Director, TWIGA GO!
Natalie Sokolyk, Managing Director, TWIGA Digital Ukraine
Yulia Dediuk, Account Director, TWIGA Digital Ukraine
Alexander Tischenko, Head of design studio, TWIGA Ukraine Andrii Provotar, Creative Director, Lovivideo Dmytro Mosharov, Managing Director, Media First Ukraine Olena Stoyanova, Marketing Director Snacks BUCCA (EER), PepsiCo Ukraine
Lesia Shchigol, Digital Marketing Manager PepsiCo, PepsiCo Ukraine
Kseniya Mykhaylenko, Strategic Director, OMD Ukraine
Volodymyr Chuprynin, CEO, FreeBrand