With over ten years of professional experience in marketing and advertising, Orkhan Karimov is the graduate of the University of Istanbul, Department of Radio, TV  & Cinema. First steps of his career were focused on advertisements, video clips, and film directing. Later, he decided to carry on with online advertising, social media, and digital communications.

After success at local and global advertising agencies in Turkey, Orkhan got invited by McCann Baku, Azerbaijan. During his experience at McCann, Orkhan took the opportunity to run projects for such competent brands as Coca-Cola, Fanta, Burn, and others. In 2014 Orkhan founded an independent advertising agency known as Endorphin. Since then, Orkhan is a Chief Happiness Officer at the abovementioned agency. Having managed to make Endorphin one of the most capable agencies of the country, Orkhan keeps joining both local and international festivals as a speaker and judge. It's worth noting that Orkhan Karimov is also representing Azerbaijan at Cannes Lions International Creativity Festival.