While most of his mates were sticking boy-band posters from Bravo magazine onto their walls, he was tearing out print ads and saving them in a special folder. And while his parents would take the time during the commercial breaks to grab something to eat, he was staring at the TV dreaming about being able to create ads himself one day.

In 2005 these dreams started to materialise. He started working at Formitas BBDO as an aspiring junior designer. Soon after, he won the young creative's contest at the Slovenian Advertising Festival twice in a row and had the opportunity to meet young creative minds from all over the world at the Cannes Festival.

As a graphic designer, he has always been driven by new media and innovative advertising means and ideas, as well as his desire for personal growth. His ambitions have led to his promotion to the position of the Art Director in 2009 and Creative Director in 2014, which gave him opportunity and responsibility for independent campaign development.

In his 15 years of Experience in Graphic Design, Art Direction and Creative Leadership, working on local and global Brands such as Citroën, Mars, SPAR, Elan, Bayer, American Express, Electrolux, Unilever, he gained a deep understanding of trends, principals and requirements of this complex field. For his work, he has won several national and international advertising awards and has been a member of the jury at Slovene Advertising Festival and of Outstanding & Plaktivat Awards.